Agenda

Equipping attendees with the skills & knowledge to win

8:00am – 9:00am

Registration & Breakfast

9:00am – 9:45am

General Session: The Dark Arts: What’s New and How to Combat Them

Location: Academy Hall

9:45am – 10:00am

Networking Break

10:00am – 10:25am

Keynote: To Be Announced

Location: Academy Hall

10:30am – 11:15am

Main Stage Talk: Candidate Identity Theft: How to Tackle an Emerging Problem

Location: Academy Hall

Main Stage Talk: To Be Announced

Location: Academy Hall

Breakout: Developing Your Campaign Plan: Tools for Candidates and Campaign Professionals

Location: Vista Room

Breakout: Assessing the Health of Your Email Program

Location: Angle Room

11:15am – 11:30am

Networking Break

11:30am – 12:15pm

Main Stage Talk: High Dollar Donors: How to Find Them and How to Convert

Location: Academy Hall

Main Stage Talk: Using Merchandise to Engage Supporters & Boost Fundraising

Location: Academy Hall

Breakout: To Be Announced

Location: Vista Room

Ask a Strategist: Direct Mail: Creative & Targeting

Location: Angle Room 1

Ask a Strategist: Digital Strategy: Social Media and Targeted Online Advertising

Location: Angle Room 2

12:15pm – 1:15pm

Lunch (sponsored by comScore)

1:15pm – 2:00pm

General Session: Measure My Results: TV, Digital and Direct Mail

Location: Academy Hall

2:00pm – 2:45pm

Main Stage Talk: Banking Votes: Engaging Early Voters

Location: Academy Hall

Main Stage Talk: The Art of Canvassing: Connecting with Voters Face-to-Face

Location: Academy Hall

Breakout: To Be Announced

Location: Vista Room

Ask a Strategist: Political Fundraising

Location: Angle Room 1

Ask a Strategist: Ad Strategy: Buying & Placement

Location: Angle Room 2

2:45pm – 3:00pm

Networking Break

3:00pm – 3:45pm

Breakout Session: From Advertising to GOTV: Managing on a Shoestring Budget

Location: Academy Hall

Breakout Session: Cybersecurity Down-Ballot: Developing a Strategy for Races of All Sizes

Location: Vista Room

Workshop: Tools for Running a Profitable Firm

Location: Angle Room

3:45pm – 4:30pm

General Session: The Case for Negative Advertising: When to Use it and How to Get it Right

Location: Academy Hall

4:30pm – 5:30pm

CampaignExpo Happy Hour

Take your place at the ultimate political campaign conference.