CampaignExpo is on Thursday, July 13th @ the FHI360 Conference Center).

Pre-Conference Rising Stars Reception on July 12th (5:40pm – 8:00pm) @ Campaigns & Elections HQ)

Wednesday July 12th (EVENING ONLY)

5:30pm – 8:00pm

Pre-Conference Rising Stars Reception

Location: Campaigns & Elections HQ

Connect with fellow CampaignExpo attendees the evening before the conference as Campaigns & Elections inducts the 2017 Class of Rising Stars. Along with the Rising Stars ceremony and reception, attendees will enjoy an informal fireside chat with past Rising Stars:

Thursday July 13th – CampaignExpo

8:00am – 9:00am

Registration & Breakfast

9:00am – 9:45am

Campaign Communications In the Age of ‘Alternative Facts’

Location: Academy Hall

Heading up the communications department is already one of the toughest jobs in any competitive race, but the age of ‘alternative facts’ has made the role even more perilous. In this session, we’ll assess the current environment around truth and campaigns, and examine the responsibility of the staffer in an era where some simply concoct their own version of the truth.

9:45am – 10:00am

Networking Break

10:00am – 10:25am

Keynote: Why Candidate Branding Should Be A Part of Your Strategy

Location: Academy Hall

Like Apple, Amazon and Applebee’s, today, candidates need a strong brand identity to separate them from their opposition. In this session, we’ll discuss the importance of identifying and solidifying candidate branding, and how a solid brand not only differentiates your candidate from the opposition, but also creates a roadmap to work with.

10:30am – 11:15am

Main Stage Talk: How to Build a Campaign Team as Diverse as America

Location: Academy Hall

Great teams don’t just happen. They are intentionally built. We know diverse teams out-perform the competition, attacking problems in innovative ways. Yet, how do you ensure creative friction doesn’t lead to infighting? We’ll give you the data, insights, and tactics guaranteed to help you attract, manage, and sustain a diverse staff and consulting team, brimming with talent and creativity.

Main Stage Talk: The Intersection of Politics & Sports: Reaching Engaged Voters Watching Live (sponsored by Political Marketing + Media)

Location: Academy Hall

At a time when it’s increasingly tough for media strategists to find eyeballs on TV, live sports viewing may be one of the last and most powerful tools left for advertisers. In this session, get a rundown on sports networks, viewership and demographic trends and hear how your campaign or organization can take advantage of national, regional and local sports outlets to reach the viewers you need.

  • Stephen Ullman, Political Marketing + Media

Workshop: Crafting a Message and Communicating Effectively

Location: Vista Room

Tired of politico-speak? So is everyone else. Whether you’re tasked with honing a campaign’s message, driving the direction of a political or advocacy organization, or running for office yourself, this workshop will help you focus on communicating more effectively in a hyper-charged political climate.

  • Jennie Blackton, political communications consultant

Roundtable Discussion: How to Make Sure Your Data Doesn’t Lead You Astray

Location: Angle Room

Over-reliance on data was one of the major critiques following 2016, but data isn’t the problem – more often it’s how you interpret data that’s the problem. In this session, exchange ideas with fellow digital professionals on how to get the most from your data operation.

11:15am – 11:30am

Networking Break

11:30am – 12:15pm

Main Stage Talk: Turning Out Early Voters With Targeted Direct Mail

Location: Academy Hall

“Work from Election Day back” is a phrase that’s common in the campaign world, but how has the increase in states allowing early vote, vote by mail and excuse free absentee voting affected this philosophy? Join us for a open discussion on the challenges these policies present to our clients and how direct mail can close the gap for candidates and causes.

  • Joe Lestingi, Chadderdon Lestingi Creative Strategies @JoeLestingi

Main Stage Talk: What the Rise of Gen-X in Congress Means for Campaigns

Location: Academy Hall

Boomers still have a majority in Congress, but Gen X is poised to take over, marking a fundamental change in our national political culture. In this talk, hear a history of these shifts, and what they mean for those running campaigns.

Breakout: The Voter Funnel: How Media Impacts & Influences Voters (sponsored by TVB)

Location: Vista Room

Knowing which advertising platform actually influences voters and moves them to cast their votes is essential to any winning campaign. Following the 2016 elections, TVB engaged Morning Consult to field a voter study in ten competitive states to evaluate the efficacy of advertising across 20 media platforms at different stages of the voter decision process. In this session, we’ll present the results and some lessons for next cycle.

Roundtable Discussion: Building a Bench of Female Operatives

Location: Angle Room

Over the next two cycles, we’re likely to see a record number of women run for office for the first time. We can’t say the same for the number of female consultants entering the campaign industry. Join this roundtable for an honest conversation about the role of female operatives in the political business, and the importance of building a bench of talented female campaigners.

12:15pm – 1:00pm

Lunch (sponsored by comScore)

1:00pm – 1:45pm

Lightning Round: Fresh Ideas for 2018

Location: Academy Hall

To innovate, campaigns and political professionals need fresh thinking. In this session, hear from practitioners pushing the industry forward with new ideas, and grill them with your questions.

Opportunities for Innovation In Opposition Research 

Making Your Business Run Itself So You Can Focus on Winning

  • Michelle Coyle, BGSD Strategies @mcoyed

Why the Political Market Needs Unbiased Tech Reviews

  • Aaron Ginn, Lincoln Network @aginnt

Artificial Intelligence and the Future of Campaigns

Breakout: Staffing Your Campaign or Political Organization and Hiring Vendors: The Questions to Ask

Location: Vista Room

Whether you’re staffing up a candidate campaign or organization, making the right hires (and asking the right questions during the process) is critical for success.

Workshop: Getting Started with Live Video and Streaming

Location: Angle Room

Campaigns and organizations are increasingly taking advantage of live video to engage voters and supporters. In this workshop, hear some recent case studies and be introduced to the hardware needed to start utilizing live video yourself.

1:45pm – 2:15pm

Networking Break

2:15pm – 3:00pm

Main Stage Talk: Make Your Data Actionable (sponsored by Callfire)

Location: Academy Hall

Chances are your campaign or organization is awash in data. But do you know how best to utilize it? In this session, we’ll talk about what it really means to be scientific in data collection and analysis.

  • Sean Gera, Callfire

Main Stage Talk: Getting to Grips with Addressable Video

Location: Academy Hall

The reach and accessibility of addressable is growing, and that growth is projected to accelerate as we head into the 2018 campaign cycle. So what are the current capabilities and reach of addressable? And how can campaigns leverage the technology to target the right voters with a one-to-one message?

  • Tim Kay, NCC Media

Breakout: Radio Isn’t So Boring Anymore

Location: Vista Room

Radio remains an important tool for campaigns of all sizes to reach voters, and advances in data and targeting are increasing its impact. In this session, hear about advances in terrestrial radio targeting from the past campaign cycle, and the emergence of digital radio options.

Democratic Grassroots Workshop: Voter Registration, Volunteer Recruitment & Coalition Building

Location: Angle Room 

3:00pm – 3:15pm

Networking Break

3:15pm – 4:00pm

Main Stage Talk: Ten Steps to Success for An Integrated Public Affairs Campaign

Location: Academy Hall

Learn how a public affairs campaign integrating social, advertising, lobbying, and advocacy led a small Tennessee think tank to repeal the Hall Tax. This 10-week effort, only the second in history to fully repeal a state income tax, moved the governor and a state legislature originally against the repeal to enact a full phase out of an obscure tax that only 17% of the public had even heard of.

Democratic Fundraising Workshop: Email Writing and Donor Appeals

Location: Angle Room 1

Republican Fundraising Workshop: Email Writing and Donor Appeals

Location: Angle Room 2

4:15pm – 5:00pm

Rethinking Your Creative Approach

Location: Academy Hall

Voter attention spans are short, and the competition for eyeballs across platforms is fierce. In this session, we’ll feature strategists who employed noteworthy creative approaches this past cycle, and hear how they are adjusting their creative process to match today’s political reality.

Take your place at the ultimate political campaign conference.