Agenda

Equipping attendees with the skills & knowledge to win

8:00am – 9:00am

Registration & Breakfast

9:00am – 9:45am

General Session: The Dark Arts: What’s New and How to Combat Them

Location: Academy Hall

9:45am – 10:00am

Networking Break

10:00am – 10:25am

Main Stage Talk: Lies, Propaganda, and Fake News: How Campaigns Have To Lead The Way In Restoring Voters’ Trust In Elections

Location: Academy Hall

10:30am – 11:15am

Main Stage Talk: The Organizational Challenge of Cybersecurity: Why it’s primarily a management issue for campaigns

Location: Academy Hall

Main Stage Talk: Live Predictive Modeling that Converts Voters

Sponsored by MarketPredict

Location: Academy Hall

Breakout: Developing Your Campaign Plan: Tools for Candidates and Campaign Professionals

Location: Vista Room

Breakout: Assessing the Health of Your Email Program

Location: Angle Room

11:15am – 11:30am

Networking Break

11:30am – 12:15pm

Main Stage Talk: High Dollar Donors: How to Find Them and How to Convert

Location: Academy Hall

Main Stage Talk: The Art of Canvassing: Connecting Face-to-Face and Engaging Voters

Location: Academy Hall

Breakout: Marketing to Voters: Media Usage & Influence on Word of Mouth

Sponsored by TVB

Location: Vista Room

Ask a Strategist: Direct Mail: Creative & Targeting

Location: Angle Room 1

Ask a Strategist: Ad Strategy: Buying & Placement

Location: Angle Room 2

12:15pm – 1:15pm

Lunch

Sponsored by comScore

1:15pm – 2:00pm

General Session: Measure My Results: TV, Digital and Direct Mail

Location: Academy Hall

Ask a Strategist: Campaign Fundraising

Location: Angle Room

2:00pm – 2:45pm

Breakout: Getting Out the Vote In 2018: Addressing Issues of Race and Gender on the Campaign Trail

Location: Vista Room

Breakout: Inside the Minds of  Voters: What They Want & How to Reach Them

Sponsored by the United States Postal Service

Location: Academy Hall

Breakout: From Advertising to GOTV: Managing on a Shoestring Budget

Location: Angle Room 

2:45pm – 3:00pm

Networking Break

3:00pm – 3:45pm

Speed Networking Session

Forge relationships with your fellow attendees and make valuable new connections during our structured networking session.

Location: Academy Hall

3:45pm – 4:30pm

General Session: The Case for Negative Advertising: When to Use it and How to Get it Right

Location: Academy Hall

4:30pm – 6:30pm

CampaignExpo Happy Hour

Location: WeWork Dupont

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