Connect with fellow CampaignExpo attendees the evening before the conference as Campaigns & Elections inducts the 2017 Class of Rising Stars. Along with the Rising Stars ceremony and reception, attendees will enjoy an informal fireside chat with past Rising Stars:
Heading up the communications department is already one of the toughest jobs in any competitive race, but the age of ‘alternative facts’ has made the role even more perilous. In this session, we’ll assess the current environment around truth and campaigns, and examine the responsibility of the staffer in an era where some simply concoct their own version of the truth.
Like Apple, Amazon and Applebee’s, today, candidates need a strong brand identity to separate them from their opposition. In this session, we’ll discuss the importance of identifying and solidifying candidate branding, and how a solid brand not only differentiates your candidate from the opposition, but also creates a roadmap to work with.
Great teams don’t just happen. They are intentionally built. We know diverse teams out-perform the competition, attacking problems in innovative ways. Yet, how do you ensure creative friction doesn’t lead to infighting? We’ll give you the data, insights, and tactics guaranteed to help you attract, manage, and sustain a diverse staff and consulting team, brimming with talent and creativity.
At a time when it’s increasingly tough for media strategists to find eyeballs on TV, live sports viewing may be one of the last and most powerful tools left for advertisers. In this session, get a rundown on sports networks, viewership and demographic trends and hear how your campaign or organization can take advantage of national, regional and local sports outlets to reach the viewers you need.
Tired of politico-speak? So is everyone else. Whether you’re tasked with honing a campaign’s message, driving the direction of a political or advocacy organization, or running for office yourself, this workshop will help you focus on communicating more effectively in a hyper-charged political climate.
Over-reliance on data was one of the major critiques following 2016, but data isn’t the problem – more often it’s how you interpret data that’s the problem. In this session, exchange ideas with fellow digital professionals on how to get the most from your data operation.
“Work from Election Day back” is a phrase that’s common in the campaign world, but how has the increase in states allowing early vote, vote by mail and excuse free absentee voting affected this philosophy? Join us for a open discussion on the challenges these policies present to our clients and how direct mail can close the gap for candidates and causes.
Boomers still have a majority in Congress, but Gen X is poised to take over, marking a fundamental change in our national political culture. In this talk, hear a history of these shifts, and what they mean for those running campaigns.
Knowing which advertising platform actually influences voters and moves them to cast their votes is essential to any winning campaign. Following the 2016 elections, TVB engaged Morning Consult to field a voter study in ten competitive states to evaluate the efficacy of advertising across 20 media platforms at different stages of the voter decision process. In this session, we’ll present the results and some lessons for next cycle.
Over the next two cycles, we’re likely to see a record number of women run for office for the first time. We can’t say the same for the number of female consultants entering the campaign industry. Join this roundtable for an honest conversation about the role of female operatives in the political business, and the importance of building a bench of talented female campaigners.
To innovate, campaigns and political professionals need fresh thinking. In this session, hear from practitioners pushing the industry forward with new ideas, and grill them with your questions.
Opportunities for Innovation In Opposition Research
Making Your Business Run Itself So You Can Focus on Winning
Why the Political Market Needs Unbiased Tech Reviews
Artificial Intelligence and the Future of Campaigns
Whether you’re staffing up a candidate campaign or organization, making the right hires (and asking the right questions during the process) is critical for success.
Campaigns and organizations are increasingly taking advantage of live video to engage voters and supporters. In this workshop, hear some recent case studies and be introduced to the hardware needed to start utilizing live video yourself.
Chances are your campaign or organization is awash in data. But do you know how best to utilize it? In this session, we’ll talk about what it really means to be scientific in data collection and analysis.
The reach and accessibility of addressable is growing, and that growth is projected to accelerate as we head into the 2018 campaign cycle. So what are the current capabilities and reach of addressable? And how can campaigns leverage the technology to target the right voters with a one-to-one message?
Radio remains an important tool for campaigns of all sizes to reach voters, and advances in data and targeting are increasing its impact. In this session, hear about advances in terrestrial radio targeting from the past campaign cycle, and the emergence of digital radio options.
Learn how a public affairs campaign integrating social, advertising, lobbying, and advocacy led a small Tennessee think tank to repeal the Hall Tax. This 10-week effort, only the second in history to fully repeal a state income tax, moved the governor and a state legislature originally against the repeal to enact a full phase out of an obscure tax that only 17% of the public had even heard of.
Voter attention spans are short, and the competition for eyeballs across platforms is fierce. In this session, we’ll feature strategists who employed noteworthy creative approaches this past cycle, and hear how they are adjusting their creative process to match today’s political reality.