Bonnie Siegel

Bonnie Siegel

Founder, PoliticalBranding Associates


In 2015, Bonnie Siegel became the first person to utilize and successfully implement a new strategy that inevitably changed the game in campaign management — political candidate branding — a crucial ingredient for a successful political campaign.

Bonnie works with political campaigns and teams, leading, guiding, melding, creating, implementing, managing and ultimately bringing to market, a candidate’s political brand identity.

Additionally, she steers advance teams, oversees and executes campaign and donor events, reviews messaging and content, as well as reviews data and polling information to effectively drive overall messaging, further solidifying and strengthening a candidate’s brand consistency and identity.