As Director of Political Strategy at NCC Media, the industry leader in advertising sales, marketing, and research for the cable industry, Kay is an integral part of the effort to help the cable industry understand and adapt to the needs of the political community. His paper highlighting the Fragmented Media Landscape and case study examining the cable usage by the presidential candidates, examines the changes occurring in paid media. His efforts focus on assisting political organization in developing integrated media strategies to target key geographic and demographic areas to better effectively reach voters. These efforts include the integration of data in the media planning process to truly understand consumption habits of persuadable voters.
Kay has over 10 years of experience in political advertising and media planning/purchasing starting his career as a media buyer and account assistant at Squier Knapp Ochs when the firm handled the 1996 Clinton/Gore re-election campaign. Following Kay was a Principal/Media Director at Buying Time, LLC, where he developed strategic spot market and national media plans for commercial, political and issue clients utilizing traditional and alternative/new media advertising. He has wide experience planning and purchasing all different types of media for strategic media campaigns throughout the United States, Canada, Europe and Asia. Kay has worked on a variety of races ranging from President down to County Commissioner.
Kay is a frequent presenter also appearing on XM Radio and in a variety of publications including Wall Street Journal, LA Times, Roll Call, The Washington Post, and Ad Adage. Kay was recently named by Campaigns and Elections a top 50 Influencer for 2016. A graduate of the University of Kansas and currently resides in Silver Spring with his wife, Deborah Beck, and his two daughters.