Alyssa is the Chief Marketing Officer for Discida, and is focused on client success. She works with clients to achieve their goals, optimize campaigns, and create better user experiences through research. Alyssa has a knack for creating innovative research plans, sampling from multiple methods and best practices across industries to provide results that are outcome focused and action oriented. Alyssa has spent the last several years working to create the signature services Discida offers including Snapshot Eye Tracking, the Dash Platform, and the Discida Brand Health Score. She holds degrees in Marketing and Psychology, a perfect blend for modern marketing research. She has been recognized as an innovative leader in science and technology. Discida is a non-partisan marketing and advertising research company, and has worked on campaigns up and down the ballot. The name Discida comes from the words discover, science, see, and decide. We blend art and science to help you see the true perspective.