William Prettyman

William Prettyman

Chief Executive Officer, Studio Center


William “Woody” Prettyman is the Chief Executive Officer of Studio Center, a 52-year-old, nationally acclaimed and award-winning firm specializing in content creation, distribution and measurement. William purchased Studio Center in 2004 and has been instrumental in the growth and success of the company, which specializes in audio production, video production, web design and development, branding, voice and on-camera talent, social media and media buying.

William was born in Arlington, VA, majored in business at Radford University and enjoyed a decade-long radio career at Saga Communications before moving to iHeart Media as Vice President of Sales for Virginia until 2002.

During William’s tenure at Studio Center, the company has received over 2,000 awards, including a Grammy, an Oscar and countless Telly Awards, which honor and showcase the highest standards of excellence in television commercials, video, film, and work created for the web.

Under William’s leadership, Studio Center has donated millions of dollars in cash and services to charitable organizations including St. Jude’s Children’s Hospital, The American Heart Association, Operation Smile, CASA and the American Diabetes Association.

William resides in Virginia Beach with his wife, two children and three dogs. Studio Center operates in five different locations and is headquartered in Virginia Beach (two locations) with hubs in Washington, DC, New York City, and Richmond.